How to Create Facebook Audiences
a Custom Audience on Facebook, you will have to use the Audience Manager tools.You can find this tool in the Business Manager, by clicking on the top-right menu on Facebook and selecting “Audiences”.
On the Audiences page, you can see all your saved Facebook audiences, as well as Creating a Custom Audience. To understand the wide range of targeting options that come with Facebook ads, let’s start from the basics Creating a Custom Audience on Facebook.
Facebook has three types of the primary audience
• Saved Audience
• Custom Audience
• Lookalike Audiences
Each of these audience types gives you plenty of additional options for creating the target a Perfect audience for your Facebook campaigns
Facebook Saved Audiences
Facebook Saved Audiences
Saved Audiences are the audiences that you can define by choosing people’s interests locations, age, gender, used devices(mobile, laptop, tablet), income level, etc.. You can create Saved Audiences both in the campaign setup in the Audience Manager.
Facebook allows to target people in specific locations, including:
- DMA (Designated Market Area)
- Postal Code
- Specific Address Radius
Simply type in the regions you wish to target.
You can also have another layer of locations targeting in your ads, allowing to be even more specific
- Everyone in this location – The last updated location of an actual Facebook user
- People who Live in this location– Location is set by the location on a user confirmed by their IP address and Facebook profile.
- Recently in this location– Tracked by mobile usage (mobile phone) in the geographic area you intend to target.
- People traveling to this location– Users who had this geographic area as a recent location that is at least 100 miles away from the location.
As you click on the Demographics tab, you will get plenty of targeting topics to refine your audience based on many options. The basic 3 are:
Age –audience targeting a specified age range, you can easily reach them. Facebook who your ideal customer and specific locations.
Gender – You can also select to target a particular gender(Men / Women).
Language – If you’re advertising in a particular language(Hindi, English, etc…), you might want to only target the people who can understand your ads.
But you can get way more detail. For example, you will be to target people who are political views, job titles, ethnicity, and so on.
Interests are one of the best-targeting Facebook ads options as they allow you to target people interested in a related to your product. For example, you could target people interested in your broader market segment, or magazines covering your market.
To target based on interests, so that Facebook will suggest to you other related topics. as a very useful and benefit your audience target.
The interests are based on Facebook users’ likes and interests, Pages Liked, and more. Adding more than one interest will your target people with at least one of them so you will make your reach broader.
Unlike precise Interests, Behaviors allow you to target people by purchase history, events they like, personal anniversaries, etc. This data is gathered by Face book analyzing many factors and also using external data sets.
you can target people currently traveling or planning their next trip … priceless if you are in the hotel or event booking market. Check them out and see if they can work for your business.
To master the behavioral targeting and learn about all its possibilities, check this guide: Reach Your 100% Perfect Audience With Facebook.
Facebook Custom Audiences
Facebook Custom Audiences are probably your most high-value target audiences as they allow you to retarget past website visitors and people who have engaged with your content or app. There are multiple ways to create Facebook ads in Creating a Custom Audience.
Creating Custom Audiences from Customer Files
This first type of Face book Custom Audience is based on customer files – the lists of email addresses, phone no. or Apple ID. The Customer File audience is a great way to target your users.
To create a Facebook targeted Custom Audience, follow these steps:
- Create a Facebook Custom Audience
- Select the “Customer File” option
- add a customer file or import contacts from MailChimp.
- Import your customer data to Creating a Custom Audience.
- Select the identifiers
- Upload a customer file
- Give your Custom Audience a name
Your customer files can include 10 different identifiers, the most popular:
- Email address
- Phone number
- Mobile advertiser ID
Creating Custom Audiences Based on Website Traffic
Facebook audiences allow you to create remarketing campaigns for people who have engaged with your website traffic. These are high-value audiences as the users see your ads. have already shown some interest in it. Important! To create audiences based on your website traffic, you first need to install Facebook Pixel
Once you’ve installed the Facebook Pixel, you can simply go to the Audience Manager and create a Custom Audience based on past website traffic. Facebook pixel is very useful and manages a targeted audience.
You can choose between multiple options:
- Target everyone who visited your website
- Peoples who visit specific web pages.
- Targeted people who visit a specific web site but not others.
- People who haven’t visited your website for a certain amount of time
- Other custom combinations
Creating Custom Audiences Based on App Activity
If you want to reach the people who have engaged with your iOS or Android Mobile users, you can set up a Facebook target audience to do that. To target people based on the app activity, you first need to register your app and set up.
To create a Custom Audience based on app activity and target. You can also select the timeframe for the Targeted event.
Facebook Lookalike Audiences
To create a Lookalike Audience, you first need to create a targeted Custom Audience to tell Facebook. what type of users you reach. Next, select the “Lookalike Audience” from the audience creation a target country and a percentage (1%,10%) of the targeted country’s FB users. The percentage signifies the people most same to your selected specific Custom Audiences.
Lookalike Audiences help you to extend your ads campaign reach. That you only specific people who are likely to be interested in your offers.